How to choose an SEO Agency — a winning method
Many faced with the need to increase traffic to your site for sales or just to increase the attendance. The most popular method for this purpose which often comes to mind is search engine optimization. The problem is that at the moment, the field of SEO often causes negative reactions from customers. Someone tried to move and has a negative experience, someone heard about this and does not want to repeat the mistakes of others.
Maybe someone will think that this subject is beaten, but then I describe the actual methods that will help many wishing to promote your site and not lose the money in the blank.
Why I decided to write this article? Now, despite the fact that the SEO market for many years, many people do not quite understand what it is and can not correctly evaluate offers SEO companies and understand where to request this service. Largely future disappointment or success in promotion depends on the choice of the SEO company.
I decided to help all those who are interested in this service, and to describe which criteria should rely when choosing the company or even what is ask questions the future contractor SEO services. This method of selection of the candidates will protect you from the loss of Finance.
1. Will there be refunds in case of lack of results?
This is one of the main factors of concern to many. Often people burnt giving the money to the freelancer or the company has not received any result. There can be 2 cases: first when none of the really made was not, it's fraud and with seo services shared almost nothing. The second case is when the company has performed, but the results you have not received. In this case the contractor usually says: unfortunately it happens, well, then we have money will not take. And that cooperation ends. The client lost time and money, the company received short-term profits.
it is Important to share the risks of the client and SEO company and agree that in the absence of results, the client will be able to obtain all of your money back. Company that works honestly and is confident in their work should agree that useless work which have not yielded results should not be paid.
The results may better appreciate not only the growth position. As positions for part of the queries may not give the traffic. That is a list of low-frequency queries in the top will fall, but the visitors that you do not give, respectively, the result of this be considered too.
2. Do you use the purchase links in the promotion?
For almost everyone it is no secret that the links affect the ranking of websites and are used in the promotion. But in 2015, not all links are useful or at least harmless.
This is due to the algorithm Minusink. To read it you can link
yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.xml
Consider the answer choices:
First option: use purchase exchange links.
In case your website is put purchase exchange links (as eternal and rental) that your website is at risk sooner or later to fall under this filter. This leads to the fact that all the positions in Yandex reduced on average by 20 positions and traffic with this search engine you will almost not see, as few people reached 3 pages in the search.
Second choice: links are not used because they are disabled.
In early 2014, Yandex announced that it has disabled the reference ranging in a number of commercial subjects in Moscow and St. Petersburg. However, this year with the introduction of the algorithm Minusinsk, Yandex announced that is returned to the reference ranking, but it does not account for SEO links. Thus the purchase of the exchange is not affected, and useful nepokupnaya affect the position positively.
Therefore, those who say that the links are disabled or just don't know until now that the right links work, or do not know how to get them any other way except buying on the exchange.
the Third correct option: are used nepokupnaya links from thematic sites.
The best way to work with the reference profile will be setting the OTC target links. Methods of obtaining such sites to add links are different. This is a more expensive option of forming a reference mass, but the only working. It is important to understand that the sites and methods of linking should be completely different from current formats purchase most SEOs.
3. What services are provided as part of the work?
It is important to start work to understand what services will be provided by the contractor. If these services include only the standard list of works: audit, selection of the kernel, writing texts, dimensioning of links, it is extremely high chance that this efficiency is too low.
Only text and links optimization does not bring good effect for a long time. Ideally, you should offer a range of services such as: SEO, SMM, usability, crowd marketing and contextual advertising.
4. How many queries will be in the promotion?
Many companies have rates, for example up to 20 queries, one price, up to 50 queries other, up to 100-200 requests third and so on. Moreover, these queries still impose limits, for example in the minimum package will be included only low-frequency queries.
Data rates are bad in that limited list of queries will give you minimal results, and in the case of a small number of rare queries may not give visitors at all.
Honest SEO company will not limit you in any maximum number of queries that it will take work, and their number should not greatly affect the cost. After withdrawal of a larger number of queries in the top will give you more traffic and money to the contractor and it is wrong to limit a customer such rates.
5. Indicates whether the contractor is a promotion strategy with description of all stages of work prior to the promotion?
Strategy your website is the key to future success or failure in the promotion. You need to start work and payment to the contractor to see how he will move your website, what is being done at what stage.
If the prospective contractor says that it will take shape after payment or unsubscribe General terms in 1 paragraph: the collection of kernel, optimization, bug fixes... it means that he has no more understanding of how it will work with your sites, and your site just go on the flow.
It is important that the strategy of promoting all phases were provided to you before payment.
6. Do you have a clear understanding of what will be done with your website and what results it will lead?
After you have on hand all the suggestions and responses from the contractor to look again and be sure you understand what it will do with your website, why and to what result you will come. If you do not have this understanding, it is likely that when working with you, unscrupulous SEO company may “hang noodles on the ears”. Do you need it? If not, look again at who and what you give your website.
Data points analyzed by viewing dozens of offers and tariffs in the market of SEO services. So if you know it, you are almost guaranteed choose the right contractor.
Article based on information from habrahabr.ru
Maybe someone will think that this subject is beaten, but then I describe the actual methods that will help many wishing to promote your site and not lose the money in the blank.
Why I decided to write this article? Now, despite the fact that the SEO market for many years, many people do not quite understand what it is and can not correctly evaluate offers SEO companies and understand where to request this service. Largely future disappointment or success in promotion depends on the choice of the SEO company.
I decided to help all those who are interested in this service, and to describe which criteria should rely when choosing the company or even what is ask questions the future contractor SEO services. This method of selection of the candidates will protect you from the loss of Finance.
1. Will there be refunds in case of lack of results?
This is one of the main factors of concern to many. Often people burnt giving the money to the freelancer or the company has not received any result. There can be 2 cases: first when none of the really made was not, it's fraud and with seo services shared almost nothing. The second case is when the company has performed, but the results you have not received. In this case the contractor usually says: unfortunately it happens, well, then we have money will not take. And that cooperation ends. The client lost time and money, the company received short-term profits.
it is Important to share the risks of the client and SEO company and agree that in the absence of results, the client will be able to obtain all of your money back. Company that works honestly and is confident in their work should agree that useless work which have not yielded results should not be paid.
The results may better appreciate not only the growth position. As positions for part of the queries may not give the traffic. That is a list of low-frequency queries in the top will fall, but the visitors that you do not give, respectively, the result of this be considered too.
2. Do you use the purchase links in the promotion?
For almost everyone it is no secret that the links affect the ranking of websites and are used in the promotion. But in 2015, not all links are useful or at least harmless.
This is due to the algorithm Minusink. To read it you can link
yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.xml
Consider the answer choices:
First option: use purchase exchange links.
In case your website is put purchase exchange links (as eternal and rental) that your website is at risk sooner or later to fall under this filter. This leads to the fact that all the positions in Yandex reduced on average by 20 positions and traffic with this search engine you will almost not see, as few people reached 3 pages in the search.
Second choice: links are not used because they are disabled.
In early 2014, Yandex announced that it has disabled the reference ranging in a number of commercial subjects in Moscow and St. Petersburg. However, this year with the introduction of the algorithm Minusinsk, Yandex announced that is returned to the reference ranking, but it does not account for SEO links. Thus the purchase of the exchange is not affected, and useful nepokupnaya affect the position positively.
Therefore, those who say that the links are disabled or just don't know until now that the right links work, or do not know how to get them any other way except buying on the exchange.
the Third correct option: are used nepokupnaya links from thematic sites.
The best way to work with the reference profile will be setting the OTC target links. Methods of obtaining such sites to add links are different. This is a more expensive option of forming a reference mass, but the only working. It is important to understand that the sites and methods of linking should be completely different from current formats purchase most SEOs.
3. What services are provided as part of the work?
It is important to start work to understand what services will be provided by the contractor. If these services include only the standard list of works: audit, selection of the kernel, writing texts, dimensioning of links, it is extremely high chance that this efficiency is too low.
Only text and links optimization does not bring good effect for a long time. Ideally, you should offer a range of services such as: SEO, SMM, usability, crowd marketing and contextual advertising.
4. How many queries will be in the promotion?
Many companies have rates, for example up to 20 queries, one price, up to 50 queries other, up to 100-200 requests third and so on. Moreover, these queries still impose limits, for example in the minimum package will be included only low-frequency queries.
Data rates are bad in that limited list of queries will give you minimal results, and in the case of a small number of rare queries may not give visitors at all.
Honest SEO company will not limit you in any maximum number of queries that it will take work, and their number should not greatly affect the cost. After withdrawal of a larger number of queries in the top will give you more traffic and money to the contractor and it is wrong to limit a customer such rates.
5. Indicates whether the contractor is a promotion strategy with description of all stages of work prior to the promotion?
Strategy your website is the key to future success or failure in the promotion. You need to start work and payment to the contractor to see how he will move your website, what is being done at what stage.
If the prospective contractor says that it will take shape after payment or unsubscribe General terms in 1 paragraph: the collection of kernel, optimization, bug fixes... it means that he has no more understanding of how it will work with your sites, and your site just go on the flow.
It is important that the strategy of promoting all phases were provided to you before payment.
6. Do you have a clear understanding of what will be done with your website and what results it will lead?
After you have on hand all the suggestions and responses from the contractor to look again and be sure you understand what it will do with your website, why and to what result you will come. If you do not have this understanding, it is likely that when working with you, unscrupulous SEO company may “hang noodles on the ears”. Do you need it? If not, look again at who and what you give your website.
Data points analyzed by viewing dozens of offers and tariffs in the market of SEO services. So if you know it, you are almost guaranteed choose the right contractor.
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