We say no investment

We do not need the investor's money. We don't need money from the program to support small business. Quite a strange statement for a man that opens your IT project, but it does make sense and here's why:



Opening your project, you need to remember and keep in mind two simple things:

1) What benefits will bear the project

2) How to get money for your product/service

For anybody not a secret that the infusion of money could hurt the value of the project, decrease your motivation, and most importantly, to direct your activities in a totally different and sometimes unnecessary way.

Get down to business. Having developed the concept of your project, we began to move to determine the size of the project to start our activities. And then there are several options:

1) Own funds were allowed to run the project and wasting your time on him, it was possible to avoid large monthly expenses. That is, we would have created a final product with low costs.

2) after Talking with several advisers to venture capital funds, our idea was not accepted. The exact monetization model heavily dependent on factors that cannot be accounted for. And therefore invest large sums in our project they did not agree. But we managed to find a couple of proposals with the investment amount of $15-20t. However, these funds have already been.

We have decided to launch the project with his own money, and said No small investment proposals. In the course of providing prototype, We were interested investors, but found their proposals inadequate.

1) Having a small project, we could reduce costs and, most importantly, gives you free time to guide the development of the project in the right direction. Time is money.

2) a Small financing actually does nothing both from the utility and the method of monetization of the project. Yes, in fact, the money is useless and they are not needed.

3) For large funds, we found ourselves hungry enough to take all the money and digest them. We refuse the money, as future development, you must plan on receiving a response to the project.

Thus, we came to the conclusion that it is not always getting investment, help the development of the project. You need to soberly assess their strength, to assess possible ways of extension and it is important to keep the concept of utility to humans. Until the project belongs only to You, you are extremely flexible and can better cope with errors.

Since we live in the far East, we have a program of support of small and medium-sized businesses. Visiting the local Department of economic development, we learned the following:

1) Have the opportunity to receive free grant in the amount of up to 200T rubles, provided that you open your business and register it on the territory of the city.

2) You need to put all the money on the development of the business.

3) unfortunately, to spend money on site development and the purchase of equipment in the form of a server is impossible. Need to open either a production or office providing services.

We had the opportunity to open an office for their IT project. However, we, after weighing all the pros and cons – the answer is "No". The time difference with Moscow in any way forced to work at night, and as the project is mainly aimed at the whole of Russia, the usefulness of the office tends to zero. We decided to abandon the additional monthly rental costs and unnecessary vegetating in an office all day.

In developing the project in the field of psychology, we have noticed a trend of the gap level. There are many low-budget low quality sites and only a few large portals that lead such activities. As such, the middle class does not exist. We decided to take this level, leaving our costs minimal, and giving up unnecessary struggle with the large companies. As such, there are a lot of advantages.
Of course, every company should strive for growth and expansion, but as shown by our experience, you can easily stop financing and receive more benefits. All you need to do: a clear understanding of what you want and the ability to say "No."

Now our project is at the testing stage, so soon you will be able to see our press release, and while we say, "No."
Article based on information from habrahabr.ru

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